Russian Distiller launches Polugar
31 March, 2011
Russian Distiller has launched two new ‘bread wines’, Rye Polugar and Rye Malt Polugar.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
